Social media is your voice, online.
WHAT DOES YOURS SOUND LIKE?
When potential customers come across your business online, this is the first touchpoint they have to get a snap first impression. It's important that your online presence instantly reflects your business style and values, so people are getting the right impression!
It’s also an ongoing conversation.
Can't step back and get an objective feel for how you're coming across?
That’s where I come in, ready with strategic and creative content recommendations!
Ultimately social media is a relationship tool and a way of staying engaged and in touch with your ideal customer, so knowing what your followers want from you is critical.
It's easy to place all your eggs in this basket and expect that with a couple of posts, business will boom, but in reality it's far more complex than that.
The best way to achieve results is a careful balance of providing value, help and promoting your services (without being too 'sales-y'), to foster genuine engagement.
How do you work it out?
