Website designer, marketer and trainer, in Mansfield, Vic.
I've been the one answering emails at 9pm too.
Before Higher Digital, I spent years doing other people's marketing: at hotels, wineries, builders, six years in real estate and and more committees than I can count. Different industries, same problem: great businesses with websites that made them look smaller, older or vaguer than they were. Not because they didn't care. Because they were busy doing the actual job.
Since 2010, I've been was designing websites for friends and in 2020, during lockdown, I made it official. My first paid site took three times longer than I was paid for(!) These days, you get the scope in writing before I start.
My work is clear, confident, and grounded in strategy, but never overcomplicated or jargon-heavy. You’ll get a website or brand that reflects you, not just a recycled template or slop with your name slapped on it.
What you get when you hire me.
Proper strategy. Zero fuss.
I ask a lot of questions. I (gently) push when something feels too safe. And I always aim for that sweet spot where thoughtful design meets actual business results. The kind that gets more calls, more bookings, more sales and maybe even a few compliments.
Straight answers.
If your website is the problem, I'll let you know what I'd change first. You'll never feel silly for not knowing.
One point of contact.
You deal with me from the first chat to launch day, so nothing gets lost in a handover between people.
Help whatever stage you're at.
Send the half-written brochure, the photo of the whiteboard. I'll make sense of it.
Clear beats clever.
Bring the scribbles, the “sort-of” ideas, the “I want it to sound like me” brief and I'll make it strategic and professional.
Don't just take my word for it.
"She made what felt like a daunting project easy and straightforward."
Kassy, The Stables Mansfield
"Jess was more than understanding with the brief, and took the reins and made our website, to the style of our logo and went beyond."
Zoe, Elevate Health and Wellbeing
"She delivered everything on time, was easy to deal with, and made the whole process simple."
Shane, WAGS Electrical
My credentials (the fine print).
Marketer first. Website nerd since 2010.
Most web designers start with the look. I start with a marketer's training in what actually motivates people to pick up the phone.
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18 years of marketing experience, including six years in real estate marketing across agency and subdivision/development work
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Running Higher Digital since 2020
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Bachelor of Business (La Trobe University), 2005
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Member, Australian Marketing Institute (AMI)
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Certified Wix icon-level designer (international)
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Running training workshops since 2025
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Public liability insurance and a Working with Children Check
Is this you?
Good at your work? Short on time to show it off?
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Building designers and drafting practices whose best projects never made it online
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Premium trades and builders who'd rather send a link than scroll through their camera roll
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Festivals, arts and community groups with a grant, a deadline and a committee to keep happy
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Teams, committees and councils who'd like to do it themselves, with someone patient showing them how
Not a cookie-cutter in sight.
No big agency. Just me, your strategist, designer, copywriter, and project wrangler.
I won’t pretend I get everything right on the first go. I tweak. I rethink. Sometimes I overthink. But I don’t stop until we land on something that feels right, not just to me, but to you and your audience.
A few things you should know:
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New clients often swear me to secrecy on the first call. Your big idea is safe with me.
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I've loved the Mansfield High Country Festival since I was a kid. Community sites are still my favourite jobs.
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Word salad makes me cranky. So do websites that don't work on a phone, especially before coffee.
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I taught myself Photoshop the hard way. Please don't. Use Canva, and I'll show you how.
If you want a quick, bare-bones site with no strategy, no SEO or GEO (what gets you found on Google and AI search) and no thought for accessibility, we're probably not a match.
Strategy, words that win work and sites everyone can use are the bits I'm best at.
Me. I own the business, so you've got one point of contact from first chat to launch day.
Yes. I work with businesses and community groups right across Australia, mostly by video. I'm often in Melbourne, so we can meet in person there too.
The work answers that one. Have a look and make up your own mind. My clients range from Mansfield builders to a Sydney debt collection agency, and regional businesses are just as connected. Often more so, because we've had to be.
No. I'm a freelancer, so you get the strategy and design without the agency overheads or a rotating cast of contacts.