Good! That will make this next bit easier ...
Before you look at how, where and when to advertise, work out your target market first.
Don’t freak out: you can figure it out by looking at your existing customers!
It’ll be a group of clients, sharing similar needs or characteristics that you’d love to impress and sell to.
Think: + ‘Men over 40 that own their own house and are into home improvement’ or + ‘Professional women, with limited time and are foodies’ or + 'Older couples with children who’ve left home and like travel’, etc.
These people are usually most likely to purchase your product or service.
🎯 Why? Identifying your ideal customer (target market) helps you concentrate your marketing efforts and $$$ on a certain group of clients or potential clients.
🤷♀️ Can’t I just sell to everyone?
Well, you can, but it’s not the most efficient and effective use of your limited marketing budget, and focusing on your group, increases your chance of getting sales and results!
✏️ I’ll write more on this later, sign up for email updates to hear more.